Our Story
Our Story
Honestly, traditional teeth whitening isn't a great experience.
It's painful, causes sensitivity, and can be a long, uncomfortable trip to the dentist.
So we did some research, talked to experts, and learned a lot about traditional whitening methods. What's causing the problem? Peroxide.
We realized there had to be a better way to whiten.

Our goal was simple.
A home teeth whitening treatment has been invented that is as effective as peroxide - without the nasty side effects.
Through a new education platform, we've established the HiSmile Research Center, our in-house facility for product innovation and testing. Every day, our team continues to work with leading dentists, product experts, and the HiSmile community to shape the future of teeth whitening.
Our goal was simple.
A home teeth whitening treatment has been invented that is as effective as peroxide - without the nasty side effects.
Through a new education platform, we've established the HiSmile Research Center, our in-house facility for product innovation and testing. Every day, our team continues to work with leading dentists, product experts, and the HiSmile community to shape the future of teeth whitening.

We've sent our products to hundreds of people all over the world. The result? They loved it.
It was time to start a conversation about the best ways to whiten. Over time, we've built a community of beauty bloggers, whitening enthusiasts, and even a few influencers. Hismile has become a staple in the routines of some of the world's biggest names.

A home teeth whitening treatment has been invented that is as effective as peroxide - without the nasty side effects.
Through a new education platform, we've established the HiSmile Research Center, our in-house facility for product innovation and testing. Every day, our team continues to work with leading dentists, product experts, and the HiSmile community to shape the future of teeth whitening.
A home teeth whitening treatment has been invented that is as effective as peroxide - without the nasty side effects.
Through a new education platform, we've established the Hismile Research Center, our in-house facility for product innovation and testing. Every day, our team continues to work with leading dentists, product experts, and the Hismile community to shape the future of teeth whitening.


introduction
The smile care movement that began in 2014 with a teeth whitening kit has since grown into a global community of over 3 million people. The best part? It was built by people who care as much as we do about the research, testing, and ingredients that go into their products.
Ready to join the change?


We're building the future of smile care, step by step.
Every day, we're in the lab, learning from our community, and working with leading dentists to develop products that make you look good and feel better.
As always, we're backed by science and driven by the belief that smile care can and should be effective and safe.
